Google Tag Manager data layer

Sponsored Donations

Sponsored donations are ones made from someone’s fundraising page.

// Create Pageview
dataLayer.push({
    ‘event’: ‘VirtualPageview’,
    ‘virtualPageURL’: ‘/sponsor/confirmation/{tax_ref}’
});

// E-commerce data
dataLayer = [{
    ‘ecommerce’: {
    ‘currencyCode’:platform_currency,
    ‘purchase’ : {
       ‘actionField’: {
          ‘id’: donation_id,
          ‘revenue’: d_amount,
          ‘type’: donation_type // ‘online’, ‘recurring’, or ‘personal’
          ‘payment_method’:payment_method,
          ‘po_number’: po_number,
          ‘tax_ref’: tax_ref
       },
       ‘products’: [{
          ‘name’: ‘member’, ‘team’, or ‘organisation’,
          ‘id’: online event's event_code or DIY's category_name,
          ‘price’: d_amount,
          ‘category’: ‘Personal Donation’ or ‘Sponsored Donation’,
          ‘quantity’: 1,
       }]
    }
}
}];

// event
dataLayer.push({
    ‘event’: ‘donation’
    ‘eventMeta’: ‘Personal Donation’ or ‘Sponsored Donation’,
    ‘eventCode’: online event's event_code or DIY's category_name,
});

Non-Sponsored Donations (Generic Donations)

Non-Sponsored donations are donations made to a generic donation / crowdfunding page.

// e-commerce
dataLayer = [{
 ‘ecommerce’: {
 ‘currencyCode’: platform_currency,
 ‘purchase’ : {
    ‘actionField’: {
       ‘id’: donation_id,
       ‘revenue’: d_amount,
       ‘payment_method’: payment_method,
       ‘po_number’: po_number,
       ‘frequency’: ‘Weekly’,‘Monthly’, ‘Yearly’, or ‘one-off’,
       ‘type’: donation_type // ‘online’, or ‘recurring’
    },
    ‘products’: [{
       ‘name’: page_name,
       ‘id’: event_page_id or page_id,
       ‘price’: ‘d_amount’,
       ‘category’:‘Donation’,
       ‘quantity’: 1,
       }]
    }
}
}];

// event
dataLayer.push({
‘event’: ‘donation-success’,
‘eventMeta’: ‘Donation’
});

Online Event Registrations

On the registration completion lightbox:

// e-commerce data
dataLayer = [{
  ‘ecommerce’: {
  ‘currencyCode’:platform_currency,
  ‘purchase’ : {
  ‘actionField’: {
     ‘id’: ‘history_id’,
     ‘revenue’: ‘total_paid’,
     ‘po_number’: po_number,
     ‘payment_method’: payment_method,
     ‘tax_ref’: ‘tax_ref’,
     ‘hashed_email’: hash(m_email),
  },
‘products’: [{
    ‘name’: event_name,
    ‘id’: event_code,
    ‘price’: total_paid_entry,
    ‘category’: ‘Registration’,
    ‘quantity’:`1`,
    ‘brand’: event_code
    
 }
 // optional donation
 ,{
    ‘name’: event_name,
    ‘id’: event_code,
    ‘price’: m_donation_amount,
    ‘category’: ‘Personal Donation’,
    ‘quantity’:`1`,
    ‘brand’: event_code
    }
// optional merchandise
,{
    ‘name’: event_name,
    ‘id’: event_code,
    ‘price’: total_paid_merchandise,
    ‘category’: ‘Merchandise’,
    ‘quantity’:`1`,
    ‘brand’: event_code
    }
]}}}];

// Event
dataLayer.push({
    ‘event’: ‘registration’,
    ‘eventMeta’: ‘Event Registration’,
    ‘eventCode’:event_code,
});

// optional donation
dataLayer.push({
    ‘event’: ‘donation’,
    ‘eventMeta’: ‘Personal Donation’,
    ‘eventCode’: event_code,
});