Step 3. Standard E-commerce & Event Data
Once your tracking tags have been added to your site we will start to send through the following e-commerce and event data to the tracking method chosen for Google and to the Facebook Pixel. This data will be sent if the tag has been set up in Platform Setup > Tracking and Analytics
For help with setting up your tracking within Google see
this article.
Google Tag Manager data layer
Sponsored Donations
Sponsored donations are ones made from someone’s fundraising page.
// Create Pageview
dataLayer.push({
‘event’: ‘VirtualPageview’,
‘virtualPageURL’: ‘/sponsor/confirmation/{tax_ref}’
});
// E-commerce data
dataLayer = [{
‘ecommerce’: {
‘currencyCode’:platform_currency,
‘purchase’ : {
‘actionField’: {
‘id’: donation_id,
‘revenue’: d_amount,
‘type’: donation_type // ‘online’, ‘recurring’, or ‘personal’
‘payment_method’:payment_method,
‘po_number’: po_number,
‘tax_ref’: tax_ref
},
‘products’: [{
‘name’: ‘member’, ‘team’, or ‘organisation’,
‘id’: online event's event_code or DIY's category_name,
‘price’: d_amount,
‘category’: ‘Personal Donation’ or ‘Sponsored Donation’,
‘quantity’: 1,
}]
}
}
}];
// event
dataLayer.push({
‘event’: ‘donation’
‘eventMeta’: ‘Personal Donation’ or ‘Sponsored Donation’,
‘eventCode’: online event's event_code or DIY's category_name,
});
Non-Sponsored Donations (Generic Donations)
Non-Sponsored donations are donations made to a generic donation / crowdfunding page.
// e-commerce
dataLayer = [{
‘ecommerce’: {
‘currencyCode’: platform_currency,
‘purchase’ : {
‘actionField’: {
‘id’: donation_id,
‘revenue’: d_amount,
‘payment_method’: payment_method,
‘po_number’: po_number,
‘frequency’: ‘Weekly’,‘Monthly’, ‘Yearly’, or ‘one-off’,
‘type’: donation_type // ‘online’, or ‘recurring’
},
‘products’: [{
‘name’: page_name,
‘id’: event_page_id or page_id,
‘price’: ‘d_amount’,
‘category’:‘Donation’,
‘quantity’: 1,
}]
}
}
}];
// event
dataLayer.push({
‘event’: ‘donation-success’,
‘eventMeta’: ‘Donation’
});
Online Event Registrations
On the registration completion lightbox:
// e-commerce data
dataLayer = [{
‘ecommerce’: {
‘currencyCode’:platform_currency,
‘purchase’ : {
‘actionField’: {
‘id’: ‘history_id’,
‘revenue’: ‘total_paid’,
‘po_number’: po_number,
‘payment_method’: payment_method,
‘tax_ref’: ‘tax_ref’,
‘hashed_email’: hash(m_email),
},
‘products’: [{
‘name’: event_name,
‘id’: event_code,
‘price’: total_paid_entry,
‘category’: ‘Registration’,
‘quantity’:`1`,
‘brand’: event_code
}
// optional donation
,{
‘name’: event_name,
‘id’: event_code,
‘price’: m_donation_amount,
‘category’: ‘Personal Donation’,
‘quantity’:`1`,
‘brand’: event_code
}
// optional merchandise
,{
‘name’: event_name,
‘id’: event_code,
‘price’: total_paid_merchandise,
‘category’: ‘Merchandise’,
‘quantity’:`1`,
‘brand’: event_code
}
]}}}];
// Event
dataLayer.push({
‘event’: ‘registration’,
‘eventMeta’: ‘Event Registration’,
‘eventCode’:event_code,
});
// optional donation
dataLayer.push({
‘event’: ‘donation’,
‘eventMeta’: ‘Personal Donation’,
‘eventCode’: event_code,
});
