For help with setting up your tracking within Google see
this article.
Sponsored Donations
Sponsored donations are ones made from someone’s fundraising page. For each successful donation the following data will be sent to your chosen platform.
GTM (Google Tag Manager)
// Create Pageview
dataLayer.push({
‘event’: ‘VirtualPageview’,
‘virtualPageURL’: ‘/sponsor/confirmation/{donation reference}’
});
// E-commerce data
dataLayer = [{
‘ecommerce’: {
‘currencyCode’:'{donation currency}’,
‘purchase’ : {
‘actionField’: {
‘id’: ‘{donation id}’,
‘revenue’: ‘{donation amount}’,
‘type’: ‘{donation type e.g. personal vs online}’,
‘payment_method’: ‘{payment method}’,
‘po_number’: ‘{PO number}’,
‘tax_ref’: ‘{payment gateway reference}’
},
‘products’: [{
‘name’: ‘{fundraiser or team name}’,
‘id’: ‘[Event Code or DIY theme]’,
‘price’: ‘{donation amount}’,
‘category’: ‘Sponsored Donation’,
‘quantity’: 1,
}]
}
}
}];
// event
dataLayer.push({
‘event’: ‘donation’
‘eventMeta’: ‘Sponsored Donation’,
‘eventCode’: ‘[Event Code or DIY theme]’,
});
GA (Standard Google Analytics)
// pageview
ga(‘send’,’pageview’,’/sponsor/confirmation/{donation reference}’);
// event
ga(‘send’,’event’,’donation’,’Sponsored Donation,'[Event Code]’);
// e-commerce
ga(‘require’, ‘ecommerce’);
ga(‘ecommerce:addTransaction’, {
‘id’: ‘{donation id}’,
‘affiliation’: ”,
‘revenue’: ‘{donation amount}’,
‘shipping’: ‘0’,
‘tax’: ‘0’
});
ga(‘ecommerce:addItem’, {
‘id’: ‘[Event Code or DIY theme]’,
‘name’: ‘{fundraiser or team name}”,
‘category’: ‘Sponsored Donation’,
‘price’: ‘{donation amount}’,
‘quantity’: ‘1’,
});
ga(‘ecommerce:send’);
GTAG
// event
gtag(‘event’, ‘donation’, { “type”: “Sponsored Donation” });
// e-commerce
gtag(‘event’, ‘purchase’, {
“transaction_id”: “{donation id}”,
“value”: {donation amount},
“currency”: “{donation currency}”,
“tax”: 0,
“shipping”: 0,
“items”: [
{
“id”: “[Event Code or DIY theme]”,
“name”: “{fundraiser or team name}”,
‘category’: ‘Sponsored Donation’,
“list_name”: “{event code or DIY theme}”,
“quantity”: 1,
“price”: ‘{donation amount}’,
},
]
});
FB (Facebook Pixel)
fbq(‘trackCustom’, ‘sponsored donation’, {});
fbq(‘track’, ‘Purchase’, {value: ‘{donation amount}’, currency: ‘{donation currency}’});
Non-Sponsored Donations (Generic Donations)
Non-Sponsored donations are donations made to a generic dontion / crowdfunding page. All successful non-sponsored donations will have the following data sent to your chosen platform.
GTM (Google Tag Manager)
// e-commerce
dataLayer = [{
‘ecommerce’: {
‘currencyCode’:'{donation currency}’,
‘purchase’ : {
‘actionField’: {
‘id’: ‘{donation id}’,
‘revenue’: ‘{donation amount}’,
‘payment_method’: ‘{payment method}’,
‘po_number’: ‘{po number}’,
‘frequency’: ‘{donation frequency e.g. weekly, monthly, yearly, one-off}’,
‘type’: ‘{donation type e.g. recurring vs one-off}’
},
‘products’: [{
‘name’: ‘{page name}’,
‘id’: ‘{page id}’,
‘price’: ‘{donation amount}’,
‘category’: ‘Recurring Donation or Donation’,
‘quantity’: 1,
}]
}
}
}];
// event
dataLayer.push({
‘event’: ‘donation’,
‘eventMeta’: ‘Recurring Donation or Donation’
});
GA (Standard Google Analytics)
// event
ga(‘send’,’event’,’donation’,’donated’);
// e-commerce
ga(‘require’, ‘ecommerce’);
ga(‘ecommerce:addTransaction’, {
‘id’: ‘{donation id}’,
‘affiliation’: ”,
‘revenue’: ‘{donation amount}’,
‘shipping’: ‘0’,
‘tax’: ‘0’
});
ga(‘ecommerce:addItem’, {
‘id’: ‘{page id}’,
‘name’: ‘{page name}’,
‘category’: ‘recurring donation or donation’,
‘price’: ‘{donation amount}’,
‘quantity’: ‘1’,
});
ga(‘ecommerce:send’);
GTAG
// event
gtag(‘event’, ‘donated’, { “type”: “donation” });
// e-commerce
gtag(‘event’, ‘purchase’, {
“transaction_id”: “{donation id}”,
“value”: {donation amount},
“currency”: “{donation currency}”,
“tax”: 0,
“shipping”: 0,
“items”: [
{
“id”: “{page id}”,
“name”: “{page name}”,
‘category’: ‘recurring donation or donation’,
“quantity”: 1,
“price”: ‘{donation amount}’,
},
]
});
FB (Facebook pixel)
fbq(‘trackCustom’, ‘donation’, {});
fbq(‘track’, ‘Purchase’, {value: ‘{donation amount}’, currency: ‘{donation currency}’});
Event Registrations
On successful entry to an event the following data will be sent to your chosen platform.
GTM (Google Tag Manager)
// e-commerce data
dataLayer = [{
‘ecommerce’: {
‘currencyCode’:'{currency}’,
‘purchase’ : {
‘actionField’: {
‘id’: ‘{transaction id}’,
‘revenue’: ‘{total paid}’,
‘type’: ‘{event type e.g. offline vs online}’
},
‘products’: [{
‘name’: ‘{event code}
‘id’: ‘{transaction id}’,
‘price’: ‘{entry fee}’,
‘category’: ‘Registration’,
‘sku’: ‘[Event Code]’
‘quantity’:’1′
}
// optional donation
,{
‘name’: ‘{event code}’,
‘price’: ‘{personal donation amount}’,
‘category’: ‘Personal Donation’,
‘sku’: ‘[Event Code]’
‘quantity’:’1′
}
]
}
}
}];
// Event
dataLayer.push({
‘event’: ‘registration’,
‘eventMeta’: ‘Online/Offline Registration’,
‘eventCode’: ‘[Event Code]’,
});
// optional donation
dataLayer.push({
‘event’: ‘donation’,
‘eventMeta’: ‘Personal Donation’,
‘eventCode’: ‘[Event Code]’,
});
// Pageview
dataLayer.push({
‘event’: ‘VirtualPageview’,
‘virtualPageURL’: ‘/register/eventconfirmation/{event_key}/{confirmation_key}’
});
GA (Google Analytics)
// event
ga(‘send’,’event’,’registration’,’registered’,'[event key]’);
//pageview for desktop
ga(‘send’,’pageview’,’/register/eventconfirmation/{event_code}/{confirmation_key}’);
// personal donation
ga(‘send’,’event’,’personal-donation’,’donated’,'[event code]’);
//e-commerce
ga(‘require’, ‘ecommerce’);
ga(‘ecommerce:addTransaction’, {
‘id’: ‘{transaction id}’,
‘affiliation’: ”,
‘revenue’: ‘{total paid}’,
‘shipping’: ‘0’,
‘tax’: ‘0’
});
// entry fee
ga(‘ecommerce:addItem’, {
‘id’: ‘{transaction id}’,
‘name’: ‘{event code}’,
‘sku’: ‘[Event Code]’
‘category’: ‘Registration’,
‘price’: ‘{entry fee}’,
‘quantity’: ‘1’
});
// donation
ga(‘ecommerce:addItem’, {
‘id’: ‘{transaction id}’,
‘name’: ‘{event code}’,
‘sku’: ‘[Event Code]’
‘category’: ‘Personal Donation’,
‘price’: ‘{personal donation amount}’,
‘quantity’: ‘1’
});
ga(‘ecommerce:send’);
GTAG
// event
gtag(‘event’, ‘registered’, { “type”: “Registration” });
// e-commerce
gtag(‘event’, ‘purchase’, {
“transaction_id”: “{transaction id}”,
“value”:{total paid},
“currency”: “{currency}”,
“tax”: 0,
“shipping”: 0,
“items”: [
{
“id”: “1234”,
“name”: “Registration”,
“category”: “{event code}”,
“quantity”: 1,
“price”: ‘{entry fee}’
},
{
“id”: “1234”,
“name”: “Personal Donation”,
“quantity”: 1,
“price”: ‘{personal donation amount}’,
“category”: “{event code}”,
‘sku’: ‘[Event Code]’
},
]
});
FB (Facebook Pixel)
fbq(‘track’, ‘CompleteRegistration’, {content_name:{event_name},content_category:{DIY or Event}});
fbq(‘track’, ‘Purchase’, {value: ‘{total paid}’, currency: ‘{currency}’});
Shop Purchases
On successful checkot the following will be sent to your chosen platform.
GTM (Google Tag Manager)
// e-commerce data
dataLayer = [{
‘ecommerce’: {
‘currencyCode’:'{currency}’,
‘purchase’ : {
‘actionField’: {
‘id’: ‘{transaction id}’,
‘revenue’: ‘{total paid}’,
‘type’: ‘sale’,
‘payment_method’: ‘{payment method}’,
‘po_number’: ‘{PO number}’
},
‘products’: [{
‘name’: ‘{product name}
‘id’: ‘{product id}’,
‘price’: ‘{sub total}’,
‘category’: ‘Merchandise’,
‘quantity’:’1′
}
// optional donation
,{
‘name’: ‘Personal Donation’,
‘price’: ‘{personal donation amount}’,
‘category’: ‘Personal Donation’,
‘quantity’:'{quantity}'
}
]
}
}
}];
// Event
dataLayer.push({
‘event’: ‘sale’,
‘eventMeta’: ‘shop sale’,
});
GA (Google Analytics)
//e-commerce
ga(‘require’, ‘ecommerce’);
ga(‘ecommerce:addTransaction’, {
‘id’: ‘{transaction id}’,
‘affiliation’: ”,
‘revenue’: ‘{total paid}’,
‘shipping’: ‘0’,
‘tax’: ‘0’
});
// for each item
ga(‘ecommerce:addItem’, {
‘id’: ‘{product id}’,
‘name’: ‘{product name}’,
‘category’: ‘Merchandise’,
‘price’: ‘{sub total}’,
‘quantity’: ‘{quantity}’
});
// donation
ga(‘ecommerce:addItem’, {
‘id’: ‘{transaction id}’,
‘name’: ‘{event code}’,
‘sku’: ‘[Event Code]’
‘category’: ‘Personal Donation’,
‘price’: ‘{personal donation amount}’,
‘quantity’: ‘1’
});
ga(‘ecommerce:send’);
GTAG
// e-commerce
gtag(‘event’, ‘purchase’, {
“transaction_id”: “{transaction id}”,
“value”:{total paid},
“currency”: “{currency}”,
“tax”: 0,
“shipping”: 0,
“items”: [
{
“id”: “{product id}”,
“name”: “{product name}”,
“category”: “Merchandise”,
“quantity”: {quantity},
“price”: ‘{sub total}’
},
{
“id”: “1234”,
“name”: “Personal Donation”,
“quantity”: 1,
“price”: ‘{personal donation amount}’,
“category”: “Personal Donation”,
},
]
});
FB (Facebook Pixel)
fbq(‘track’, ‘Purchase’, {value: ‘{total paid}’, currency: ‘{currency}’});
