Adding Gamification to your Site or Event

by LA - Customer Success Manager 01 Oct 2018

The use of Gamification on fundraising pages to help facilitate healthy fundraising has been around for some time now, we ourselves have been supporting it since 2014 on many of our campaigns, but to date these have been coded into each site's fundraising pages on an ad-hoc basis.... until now.

Enabling Gamification

The use of gamification badges can be enabled on both individual and team fundraising pages. Just go to Funraisin > Platform Setup > Fundraising Options and then into either Individuals or Teams and scroll down to the Gamification section.

Tick the checkbox to enable gamification and you can also add in an optional section heading and choose the desired number of columns to display the badges in. The default number is 6 for desktop and 2 for mobile.

Adding Badges

Next, to add in your reward badges you can choose to either set them at Platform level, Event level for a specific event or DIY theme level. You can choose to do all 3 methods if you like also so you can have specific rewards badges for a certain event and then all other events can fall back to the platform default. Ditto with DIY themes.

For this example we will just set them up at platform level.

Navigate to Funraisin > Platform Setup > Fundraising options > Gamification and you should see a screen like the one below which has a tab for Individuals and a tab for Teams and then within each section you will see an option to "Add New Badge"

Clicking on the "Add New Badge" button will load up a screen like below where you can define your reward settings with the following options.

Badge Name
Just for your own reference

Badge Type
Choose from displaying the badge on an Individual or Team fundraising page

This is what we are actually rewarding on e.g. Reached a certain amount, created a team, etc.

Action Value
Some actions support a value e.g. $100 for having raised a certain amount or reaching 4 team members

Image for the off state
Upload an image that appears when the above criteria hasn't yet been met

Image for the on state
Upload an image when the reward has been given

Optional Link
An optional link for logged in users if they click on the badge it can take them to a specific page. Used for showing them how to actually obtain the badge.

Optional copy
Optional message that sits below the image

Optional event or DIY theme
You can optionally assign the badge to either an event or a DIY theme.

Click "Save Changes" and your badge will be created, allowing you to create another. You can have as many badges as you like though we'd suggest keeping them to a minimum for display purposes, especially on mobile devices.

The End Result

Once your badges have been created and enabled your fundraising pages should look something similar to the example below.


Advanced Tips

Having gamification badges on fundraising pages are a great way to promote healthy fundraising, however you might also want to consider matching up your reward badges with Fundraising Triggers so you can let the fundraiser know when they have earned a badge.

If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.