The Knowledge Base


16 Feb 2024


SEO, which stands for search engine optimization, is the process of optimizing websites, web pages and content to rank higher in search engines like Google. Funraisin offers a few SEO settings to get your event pages to rank better on search engines. In this article, we will go over these settings to show what the Funraisin platform offers. We would also like to note that we don’t offer advice regarding SEO or keywords other than the ability to add these elements to your pages.

In the article, we will guide you through:

  1. What SEO is?
  2. How does it work?
  3. Where can you update it on the platform?

What is SEO

SEO, or search engine optimization, is a strategy aimed at enhancing a company's visibility in organic search results. The ultimate goal is to attract more visitors to the website, thereby increasing the likelihood of conversions, customers, and revenue.

Numerous methods can be employed to improve SEO involving elements such as title tags, keywords, and image tags. Search engines assess site structure, design, visitor behaviour, and external factors to determine a site's ranking in search engine results pages (SERPs). Overall, SEO focuses on achieving higher rankings and increased visibility.

How does it work

SEO operates by optimising a website's content, conducting keyword research, and acquiring inbound links to enhance the content's ranking and boost the website's visibility. Although results typically become noticeable on the search engine results page (SERP) once the webpage is crawled and indexed, it's important to note that SEO efforts may take several months to manifest fully.


Search engines employ rankings to determine a web page's placement in the SERP. Rankings range from position zero to the final number of results, and a web page can hold one position at a time. 


This term signifies how prominently a specific domain appears in search engine results. Lower search visibility occurs when a domain is not visible for many relevant search queries, whereas higher search visibility indicates the opposite.

For more information on enhancing your search rankings and visibility, we would suggest that you get some advice from an SEO specialist as Funraisin does not have an SEO specialist to help you with page ranking on search engines.

Where can you update it on the platform

The SEO functions for pages can be viewed by going to the [Page Name] > SEO Metadata option. An example is shown below.

Some explanations of the options are indicated below:

Title: Changes the name of the page as shown in the browser tab. 

Keywords: This refers to specific words or phrases that are relevant to the content of a webpage. These are the terms that people might use when searching for information on search engines like Google.

Description: This replaces the information shown along with the page on the search engine results page.

If you'd like further support, please pop in a support ticket from your platform and our team will assist you.