Setting up Facebook Pixel
What does the Facebook pixel do?
What is it?
Adding a Facebook tracking pixel to your Funraisin platform to allow Facebook to track e-commerce events and data.
Who is it most useful for?
This is most useful for marketing departments within charities who are running Facebook Challenges or have Facebook One-Click Entry set up for any events.
What can I do with it?
By adding the Facebook tracking pixel, you will allow Facebook to track any e-commerce events which can then be reported on in your Facebook Business portal.
What are the benefits of it?
If you are using the Facebook Business portal to track fundraising activity on the Facebook site, this allows you to include any fundraiser or fundraising related activity that relates to the fundraising event or fundraiser on Facebook, but that occurs via your Funraisin platform.
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Each Funraisin powered site supports the ability to send through event and e-commerce data to Facebook without requiring the need for developers to add bespoke code to individual pages.
You can choose to use either the standard browser-based or conversion API methods to track events like registrations and donations.
Standard Pixel
You can take the following steps to enable it on your platform:
- Go to Platform Setup > Tracking & Analytics
- Expand the Facebook Pixel section
- Ensure that standard pixel is chosen as the tracking method
- Enter the tracking code (JavaScript) into the text area
- Save changes
It is safe to ignore the warning for the noscript tag. The tracking code has unexpected code in the noscript tag but it is fine to use.
The site will send browser events (Purchases for donations and CompleteRegistration for registrations). These events will be recorded when using the Facebook Pixel Helper extension.
Conversion API
Facebook launched Facebook Conversions API in response to Apple’s iOS 14 update. Funraisin supports Facebook's Conversions API as a tracking method for Facebook Pixel.
You can take the following steps to enable it on your platform:
- Go to Platform Setup > Tracking & Analytics
- Expand the Facebook Pixel section
- Select conversions API as the tracking method
- Enter pixel ID and auth token
- Save changes
Facebook has instructions on generating an auth token in their documentation.
Inside Events Manager, follow these steps:
- Choose the pixel you want to implement.
- Select the Settings tab
- Find the Conversions API section and click on the Generate access token link under Set up manually, and follow the instructions pop-up
The site will send server events (Purchases for donations and CompleteRegistration for registrations). These events won't be recorded when using the Facebook Pixel Helper extension.
To assist with matching we send across email, IP and User-Agent.
Deduplication parameters aren’t sent as we will only send either browser or server events, not both.
Domain Verification
You may want to verify your domain with Facebook so you have authority over which conversion events are eligible through Aggregated Event Measurement (introduced after an iOS 14 update).
If the platform is on a sub-domain, then verification is required for the primary domain, also known as the effective top-level domain plus one (eTLD+1). Please contact your IT team to assist with this.
We recommend using the meta tag option to verify your domain as outlined in the Facebook developer documentation.
You can take the following steps to add the meta tag to thesection across your site:
- Go to Platform Setup > Tracking & Analytics
- Expand the Other Tracking Code section
- Paste the facebook-domain-verification meta tag into the text area
- Save changes
You should be able to see the meta tag included in thewhen you inspect the HTML for site pages. You can continue with the domain verification process in Facebook’s Business Manager.
If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.
