Social copy related to fundraising can be customised at various levels:
Social Sharing Copy and Images
Customise social sharing copy and images, for entrants when sharing content across various social media platforms.
Set up custom social share copy and images for when your entrants and donors share your campaign pages, or fundraising pages, to ensure the key messages are highlighted.
Copy can be added at platform level to apply to all pages and fundraising pages, but can then be overridden and customised further at event level or page level.
It’s always best to add default social sharing copy and images at platform level. This will be the default copy and imagery which is shared across social channels by your users if you haven’t added any on an event. If you’re using Funraisin for a single flagship event, then it is only necessary to customise the social copy on a platform level (as the event will default to use platform level content).
Platform Setup > General Setup > Social Settings
Here you an update the Default Social Sharing, which is what will be used when a supporter shares a page from the platform. E.g. pasting the homepage URL on Facebook.
Further down the page you can update Individual, Team and Organisation social share, which is the copy that will pre-populate when a supporter goes to share a fundraising page.
You'll see options to customise copy for the below social apps.
- SMS (for mobile browsers)
- Whatsapp (for mobile browsers)
Each option also has a tick box to disable the option from appearing, with the exception of WhatsApp which has a tickbox to enable it.
Note that teams and organisations will have an additional option for the Team invite email, which can be sent by Team/Org captains from their logged in dashboard.
Enter the share copy, an optional title (this will default to the members first name last name if you don’t enter anything in the title field) and an optional image. Don’t enter a URL to the member or teams page as Facebook will automatically pick this up from the share. We default the URL Facebook picks up to use our Funraisin’s short URL tracking specific to Facebook.
Enter the share copy for Twitter. Note that Twitter has a 280 character limit to copy (this includes the URL being shared – so work to about 240 characters if possible). And just like Facebook, don’t enter a URL as Twitter will automatically pick this up from the share. We default the URL Twitter picks up to use our Funraisin’s short URL tracking specific to Twitter.
Enter the share copy for SMS. Members who are logged in on their mobiles will see an SMS share icon on their dashboard – this generates a new SMS containing the copy you enter here. This personalisation tag if you'd like tracking is member_short_url_sms.
SMS is such a personal medium and we see great conversion rates to donations from SMS shares, so try and be as personal as possible with your copy (and that’s where the personalisation tags become handy).
Email sharing allows you to enter a subject line and body copy which will be used when shared via email. The personalisation tag to use for emails if you’d like tracking to conversion is member_short_url_mail.
Enter the share copy for LinkedIn. We default the URL LinkedIn picks up to use our Funraisin’s short URL tracking specific to LinkedIn.
Enable sharing on Whatsapp then enter the share copy for Whatsapp.
Members who are logged in on their mobiles will see a Whatsapp share icon on their dashboard. We default the URL Whatsapp picks up to use our Funraisin’s short URL tracking specific to Whatsapp.
The Team Invite is sent by team captains from their login area to invite people to join their team. Enter the subject line and body copy which will be used when shared by captains. The personalisation tag to use for the team invite email is .
Online Event Level Social Copy
Event Level share copy will override what's setup at platform level. This means you can customise the social copy specific to your events.
For example, simple things such as including the event name, copy relating to what the funds raised for that specific event will go to, and much more. Be as creative and relevant as you can.
The copy will be editable if the specific app is enabled at platform level. Whatsapp is disabled by default.
Events > Edit the event > Social sharing > Individals/Teams/Organisations (tabs)
This module also lets you add Default Social Sharing copy which will be used if an event page URL is pasted to be shared. This will override what you'd set at platform level.
DIY Theme Level Social Copy
Theme share copy will override what's setup at platform level. This means you can customise the social copy specific to your theme.
DIY Fundraising > Edit the theme > Theme Settings > Fundraising Page (tab along the top) > Social Sharing (tab)
We'd suggest setting up share copy at platform level which will apply to all pages. This can then be updated for specific pages if needed.
Platform Setup > Social Sharing > Default Social Sharing
Add copy and image to be used globally across your site.
Page-level social sharing copy only relates to the copy which social channels will use when a user copies and pastes a specific page URL into, for example, Facebook. This will be the copy that Facebook scrapes and displays on the share.
Page level social copy can be edited using both Classic Builder and Visual Builder.
If using Classic Builder, edit the page you want to update, and head to Social Sharing within the white middle navigation.
If using Visual Builder, open the page in Visual Builder and click on the screw icon in the top menu. This will open Page Settings to the right, and one of the options will be Social Sharing.
Here’s an example from our friends at The Royal Women’s Hospital Foundation.
And that's it. You’re up and running with customised social sharing copy specific to your events and pages!
If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.