Social copy can be customised on:
- Platform level
- Event level
- Page level
Platform level social copy
It’s always best to add default socal sharing copy and images on the platform level. This will be the default copy and imagery which is shared across social channels by your users if you haven’t added any on an event or page level. It helps to act as a fallback so you’re never caught short. If you’re using Funraisin for a single flagship event, then its only necessary to customise the social copy on a platform level (as the event will default to use platform level content).
Head to Platform Setup -> Fundraising Options -> Social Sharing and there you’ll be able to customise the social sharing across:
- SMS (members who are logged in on their mobiles will see an SMS share icon on their dashboard – this generates a new SMS containing the copy you enter here)
- Team invite email (sent by team captains from their login area to invite people to join their team)
Enter the share copy, an optional title (this will default to the members first name last name if you don’t enter anything in the title field) and an optional image. Do this for individuals and for teams. Click on the personalisation tags to view all the personalisation field options you have available. Don’t enter a URL to the member or teams page as Facebook will automatically pick this up from the share. We default the URL Facebook picks up to use our Funraisin’s short URL tracking specific to Facebook (over time this will enable you to see how many member shares genereted how many registrations, donations and form submissions – allowing you to begin identifying event influencers you can reach out to).
Enter the share copy for Twitter. Note that Twitter has a 140 character limit to copy (this includes the URL being shared – so work to about 100 characters if possible). Click on the personalisation tags to view all the personalisation field options you have available. And just like Facebook, don’t enter a URL to the member or teams page as Twitter will automatically pick this up from the share. We default the URL Twitter picks up to use our Funraisin’s short URL tracking specific to Twitter.
SMS
Enter the share copy for SMS. Members who are logged in on their mobiles will see an SMS share icon on their dashboard – this generates a new SMS containing the copy you enter here. Use the personalisation tags to customise your message and we also recommend using the SMS short URL for specific SMS tracking.. This personalisation tag is {member_short_url_sms} and will track shares from members to conversion.
SMS is such a personal medium and we see great conversion rates to donation from SMS shares, so try and be as personal as possible with your copy (and that’s where the personalisation tags become handy).
Email sharing allows you to enter a Subject line and body copy which will be used when shared via email. The personalisation tag to use for emails if you’d like tracking to conversion is {member_short_url_mail}.
Team Invite
The Team Invite is sent by team captains from their login area to invite people to join their team. Enter the subject line and body copy which will be used when shared by captains. The personalisation tag to use for emails if you’d like tracking to conversion is {member_short_url_mail}.
Event level social copy
Event Level share copy will override whats setup on the Platform Level. This means you can customise the social copy specifically to your events. For example, simple things such including the event name, copy relating to what the funds raised for that specific event will go to, and much more. Be as creative and relevant as you can.
Head to Events, and then click the edit icon of the event you wish to customise the social share copy for. Then from your middle event level navigation, click into Social Sharing and edit in the same process as displayed above on the platform level.
Page level social copy
Different to Platform and Event level, Page level social sharing copy only relates to the copy which social channels will use when a user copies and pastes a specific page URL into, for example, Facebook. This will be the copy that Facebook scrapes and displays on the share.
Head to the Pages module, then edit the page you’d like to customise the social share copy for, then click the Social Sharing tab in your middle navigation.
Here’s an example from our friends at The Royal Women’s Hospital Foundation who are lucky enough to have Miranda Kerr as an ambassador.
And thats it. You’re up and runing with customised social sharing copy specific to your events and pages! If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.
