What is it?
Customisable content when sharing fundraising pages or content pages on social media.
Who is this most useful for?
Entrants, participants and donors who want to share the event / charity.
Social copy related to fundraising can be customised at various levels:
This is the copy that displays when a fundraiser or a supporter on their page uses the social icons to share their page. You can use the personalisation tags to customise their message, and copy can be updated for both individuals, teams and organisations.
It’s always best to add default social sharing copy and images at platform level. This will be the default copy and imagery which is shared across social channels by your users if you haven’t added any on an event. If you’re using Funraisin for a single flagship event, then it is only necessary to customise the social copy on a platform level (as the event will default to use platform level content).
Navigate to:
Platform Setup > Fundraising Options > Individuals > Social Sharing (tab)
You'll see options to customise copy for the below social apps.
Each option also has a tick box to disable the option from appearing, with the exception of WhatsApp which has a tickbox to enable it.
Back in the white middle navigation you can move to Teams and Organisations to update the social copy specific to them. They will have an additional option for the Team invite email, which can be sent by Team/Org captains from their logged in dashboard.
Enter the share copy, an optional title (this will default to the members first name last name if you don’t enter anything in the title field) and an optional image. Don’t enter a URL to the member or teams page as Facebook will automatically pick this up from the share. We default the URL Facebook picks up to use our Funraisin’s short URL tracking specific to Facebook.
Enter the share copy for Twitter. Note that Twitter has a 280 character limit to copy (this includes the URL being shared – so work to about 240 characters if possible). And just like Facebook, don’t enter a URL as Twitter will automatically pick this up from the share. We default the URL Twitter picks up to use our Funraisin’s short URL tracking specific to Twitter.
Enter the share copy for SMS. Members who are logged in on their mobiles will see an SMS share icon on their dashboard – this generates a new SMS containing the copy you enter here. This personalisation tag if you'd like tracking is member_short_url_sms.
SMS is such a personal medium and we see great conversion rates to donations from SMS shares, so try and be as personal as possible with your copy (and that’s where the personalisation tags become handy).
Email sharing allows you to enter a subject line and body copy which will be used when shared via email. The personalisation tag to use for emails if you’d like tracking to conversion is member_short_url_mail.
Enter the share copy for LinkedIn. We default the URL LinkedIn picks up to use our Funraisin’s short URL tracking specific to LinkedIn.
Enable sharing on Whatsapp then enter the share copy for Whatsapp.
Members who are logged in on their mobiles will see a Whatsapp share icon on their dashboard. We default the URL Whatsapp picks up to use our Funraisin’s short URL tracking specific to Whatsapp.
The Team Invite is sent by team captains from their login area to invite people to join their team. Enter the subject line and body copy which will be used when shared by captains. The personalisation tag to use for the team invite email is .
Event Level share copy will override what's setup at platform level. This means you can customise the social copy specific to your events.
For example, simple things such as including the event name, copy relating to what the funds raised for that specific event will go to, and much more. Be as creative and relevant as you can.
The copy will be editable if the specific app is enabled at platform level. Whatsapp is disabled by default.
Navigate to:
Events > Edit the event > Fundraising Options > Individals/Teams/Organisations (tab along the top) > Social Shre (tab lower down the page)
Theme share copy will override what's setup at platform level. This means you can customise the social copy specific to your theme.
Navigate to:
DIY Fundraising > Edit the theme > Theme Settings > Fundraising Page (tab along the top) > Social Sharing (tab)
Page-level social sharing copy only relates to the copy which social channels will use when a user copies and pastes a specific page URL into, for example, Facebook. This will be the copy that Facebook scrapes and displays on the share.
We'd suggest setting up share copy at platform level which will apply to all pages. This can then be updated for specific pages if needed.
Navigate to:
Platform Setup > Social Sharing > Default Social Sharing
Add copy and image to be used globally across your site.
Page level social copy can be edited using both Classic Builder and Visual Builder.
If using Classic Builder, edit the page you want to update, and head to Social Sharing within the white middle navigation.
If using Visual Builder, open the page in Visual Builder and click on the screw icon in the top menu. This will open Page Settings to the right, and one of the options will be Social Sharing.
Here’s an example from our friends at The Royal Women’s Hospital Foundation.
And that's it. You’re up and running with customised social sharing copy specific to your events and pages!
If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.
