Social copy related to fundraising can be customised on:
- Platform level
- Event level for Online Events
- Theme level for DIY Fundraising
Social copy can be set for pages.
Fundraising Social Copy
Use the personalisation tags to customise your message. Update copy for both individuals and teams.
Platform Level
It’s always best to add default social sharing copy and images on the platform level. This will be the default copy and imagery which is shared across social channels by your users if you haven’t added any on an event. It helps to act as a fallback so you’re never caught short. If you’re using Funraisin for a single flagship event, then it is only necessary to customise the social copy on a platform level (as the event will default to use platform level content).
Head to Platform Setup -> Fundraising Options -> Social Sharing and there you’ll be able to customise the social sharing across:
- SMS (for mobile browsers)
- Whatsapp (for mobile browsers)
- Team invite email (team only - sent by team captains from their login area to invite people to join their team)
Enter the share copy, an optional title (this will default to the members first name last name if you don’t enter anything in the title field) and an optional image. Don’t enter a URL to the member or teams page as Facebook will automatically pick this up from the share. We default the URL Facebook picks up to use our Funraisin’s short URL tracking specific to Facebook.
Enter the share copy for Twitter. Note that Twitter has a 280 character limit to copy (this includes the URL being shared – so work to about 240 characters if possible). And just like Facebook, don’t enter a URL as Twitter will automatically pick this up from the share. We default the URL Twitter picks up to use our Funraisin’s short URL tracking specific to Twitter.
SMS
Enter the share copy for SMS. Members who are logged in on their mobiles will see an SMS share icon on their dashboard – this generates a new SMS containing the copy you enter here. This personalisation tag if you'd like tracking is .
SMS is such a personal medium and we see great conversion rates to donations from SMS shares, so try and be as personal as possible with your copy (and that’s where the personalisation tags become handy).
Email sharing allows you to enter a Subject line and body copy which will be used when shared via email. The personalisation tag to use for emails if you’d like tracking to conversion is .
Enter the share copy for LinkedIn. We default the URL LinkedIn picks up to use our Funraisin’s short URL tracking specific to LinkedIn.
Enable sharing on Whatsapp then enter the share copy for Whatsapp.
Members who are logged in on their mobiles will see a Whatsapp share icon on their dashboard. We default the URL Whatsapp picks up to use our Funraisin’s short URL tracking specific to Whatsapp.
Team Invite
The Team Invite is sent by team captains from their login area to invite people to join their team. Enter the subject line and body copy which will be used when shared by captains. The personalisation tag to use for the team invite email is .
Online Event Level Social Copy
Event Level share copy will override what's setup on the Platform Level. This means you can customise the social copy specifically to your events. For example, simple things such including the event name, copy relating to what the funds raised for that specific event will go to, and much more. Be as creative and relevant as you can.
The copy will be editable if it is enabled at the platform level. Whatsapp is disabled by default.
Head to Events, and then click the edit icon of the event you wish to customise the social share copy for. Then from your middle event-level navigation, go to Fundraising Options then open the Social Sharing tab and edit in the same process as displayed above on the platform level.
DIY Theme Level Social Copy
Theme share copy will override what's setup on the Platform Level. This means you can customise the social copy specifically to your themes.
Head to DIY Fundraising, and then click the edit icon of the theme you wish to customise the social share copy for. Then from your middle event-level navigation, click into Theme Settings, open the Fundraising Page tab, open the Social Sharing tab and edit in the same process as on the platform level.
Social Copy for Pages
Different to Platform and Event level, Page-level social sharing copy only relates to the copy which social channels will use when a user copies and pastes a specific page URL into, for example, Facebook. This will be the copy that Facebook scrapes and displays on the share.
Head to the Pages module, then edit the page you’d like to customise the social share copy for, then go to the Social Sharing page from your middle navigation.
Here’s an example from our friends at The Royal Women’s Hospital Foundation.
And that's it. You’re up and running with customised social sharing copy specific to your events and pages!
If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.
