Setting up TikTok Pixel
Each Funraisin powered site supports the ability to send through event and e-commerce data to TikTok without requiring the need for developers to add bespoke code to individual pages.
You can choose to use either the standard browser-based or Events API methods to track events like registrations and donations.
These instructions below are also available on TikTok (https://ads.tiktok.com/marketing_api/docs?id=1727537566862337)
Standard Pixel
You can take the following steps to enable it on your platform:
- Go to Platform Setup > Tracking & Analytics
- Expand the TikTok Pixel section
- Ensure that standard pixel is chosen as the tracking method
- Enter the tracking code (JavaScript) into the text area
- Save changes
It is safe to ignore the warning for the noscript tag. The tracking code has unexpected code in the noscript tag but it is fine to use.
The site will send browser events (CompletePayment for donations and CompleteRegistration for registrations).
Events API
TikTok launched their Events API in response to Apple’s iOS 14 update. Funraisin supports TikTok's Events API as a tracking method for TikTok Pixel.
You can take the following steps to enable it on your platform:
- Go to Platform Setup > Tracking & Analytics
- Expand the TikTok Pixel section
- Select events API as the tracking method
- Enter pixel ID and auth token
- Save changes
TikTok has instructions on generating an auth token in their documentation.
If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.
