Creating Donation and Appeal Pages

by LA - Customer Success Manager 01 Sep 2017

If you're running a themed appeal or would like to create a landing page for donations, you can set up a page that includes suggested dollar handles and a donation form.

Who is this most useful for?

Anyone who needs to create a dedicated appeals page to raise a set target amount. Or, for setting up a donation page for your event to take general donations.

What can I do with it?

Create a customised donation or appeal page to accept donations. Include campaign specific information, set up a confirmation page and unique thank you email.

In June 2022 we rolled out an update, whereby a donation content block can now be added to any content page. To read more about how to add a donation content block to your content pages, read our support article
Donation and Crowdfunding pages can still be created using the steps below. 

Creating your page

When creating your donation page or appeal, head to:

Pages > +Create New Page button in the middle white menu

From the Page Template & Page Assignment options, select the Donation or Crowdfunding template, enter the name of the page, and assign the page to a parent page (most donation and appeal pages will be standalone so there's no need to assign a new donation page but can be if desired). Once done, save your page. 

One-off, in memory, and regular giving donations are handled in your Pages module. You can create as many donation pages as you need for your seasonal appeals, always-on donation pages and more.

Continue on as you normally would with setting up your page with all the elements and styling you'd like (the header image, SEO metadata, the content itself which can appear above the donation form, etc).

You can edit your page using either Visual Builder or Classic Builder. The settings available are the same, but this guide will take you through both methods, starting with Visual Builder. If you'd rather use Classic Builder, click here to jump down to the instructions.

Visual Builder

When you first land on your page, you will only see a payment form and no placeholder dollar handles. Hover over the payment step, and click on the green pencil in the right-hand corner to open up your options to customise the page. 

Donation

This section allows you to set your Donation Frequency, Dollar Handles and Matched Giving. Each sub-heading can be expanded and the settings changed.

Donation Frequency

Define if you'd like donors to be able to make one off, weekly, monthly, or yearly donations. You can also pre-select the chosen frequency for when donors land on the page. 

Dollar Handles

Add in suggested donation amounts along with an image and information to explain what that amount will go towards supporting. If you've selected more than one donation frequency, e.g. one off and weekly, then you'll have the option to add different dollar handles for each frequency. You may want to suggest higher dollar handles for a yearly recurring donation, vs a weekly recurring donation.

Matched Giving

If enabled, you can choose your matched giver, define the receiver name on the page and add a countdown clock. More information on how to set up Matched Giving can be found in this support article.

Click expand

Payment

This section is where you can choose your accepted Payment Methods, define Payment Settings, customise the Tax Receipt and add in GL codes.

Payment Method

Use the toggles to decide if credit card and/or PayPal is an accepted payment method. You can also update the section heading, which by default is called Payment Details.

Payment Settings

Add in a receipt prefix which will ensure donations to this specific page are easily identifiable by their PO number. If you're using multi charity, you can also choose a charity from the drop down that donations will be assigned to. 

Tax Receipt

Enable or disable receipts and update the primary descriptor if you'd rather it not to be defined as a Donation. You can also add four additional lines of personalised copy to the receipt.

General Ledger

If using GL codes, you can add in two.

Click to expand

Form

This section is where you can choose what data is captured when a donation is made. Some of the settings here will vary, depending on whether you're creating a Donation page or Crowdfunding page.

On a Donation page, you'll have the option to choose whether your form sits above or below the other content of your page. You can also add in a Search function, so potential donors can find their friend's specific fundraising page. 

Next, you can define the personal data fields captured when making the donation and whether or not their mandatory, and also add in a marketing optin. The section heading defaults to Your Details, but can be updated.

A Donation page also allows you to add in In Memory/In Celebration options, and the ability to send a card.

If you have reCaptcha enabled on your platform, you can toggle security on.

And finally, you can pull in webforms from the Additional Fields drop down.

Click to expand

Layout

If creating a Donation page, you'll have an additional option whereby you can define the layout of the page. Examples of these layouts can be found in the Resources section.

Advanced

This section is where you can customise your confirmation page, thank you email and add in tracking to the page.

Confirmation Page

When a donation has been made, donors will land on a platform standard page. You have the option to either redirect them to another page, or customise the page they land on with copy and personalisation tags. E.g 'Thank you Tom for your donation of $20.'

Thank You Email

By default, donors will receive the email, Receipt to Generic Donor, (ID 31) which is set within Platform Setup > Automated Emails. However, you can create a custom email to trigger when a donation is made to this specific page.

Click to expand

Classic Builder

As you're using a Donation or Crowdfunding Template, when editing the page you'll now see the Donation Settings or Crowdfunding Settings option in your middle navigation. Click this and you'll see all the options within a donation page.

Dollar Handles

Add in your preferred dollar handles for one-off, weekly, monthly and yearly. If you're using regular giving and don't want different suggested dollar handles, then just add in amounts for one-off.

Click to Expand

Payment Settings

This section is where you can choose your accepted Payment Methods, define Payment Settings, customise the Tax Receipt and add in GL codes.

Payment Settings

Add in a receipt prefix which will ensure donations to this specific page are easily identifiable by their PO number. If you're using multi charity, you can also choose a charity from the drop down that donations will be assigned to. 

Dollar Handles

Disable dollar handles if you'd rather no suggested amounts appear.

Dollar Types

Choose whether to display one-off and/or recurring donations.

Payment Methods

Tick the methods you'd like to accept. More information on supported payment methods can be found here.

Tax Receipt

Enable or disable receipts and update the primary descriptor if you'd rather it not to be defined as a Donation. You can also add four additional lines of personalised copy to the receipt.

General Ledger

If using GL codes, you can add in two.

Click to expand

Form Options

This section is where you can choose what data is captured when a donation is made. Some of the settings here will vary, depending on whether you're creating a Donation page or Crowdfunding page.

On a Donation page, you'll have the option to choose whether your form sits above or below the other content of your page. You can also add in a Search function, so potential donors can find their friend's specific fundraising page. 

Next, you can define the personal data fields captured when making the donation and whether or not their mandatory, and also add in a marketing optin. The section heading defaults to Your Details, but can be updated.

A Donation page also allows you to add in In Memory/In Celebration options, and the ability to send a card.

If you have reCaptcha enabled on your platform, you can toggle security on.

And finally, you can pull in webforms from the Additional Fields drop down.

Click to Expand

Confirmation Page

When a donation has been made, donors will land on a platform standard page. You have the option to either redirect them to another page, or customise the page they land on with copy and personalisation tags. E.g 'Thank you Tom for your donation of $20.'

Click to Expand

Confirmation Email

By default, donors will receive the email, Receipt to Generic Donor, (ID 31) which is set within Platform Setup > Automated Emails. However, here's where you can customise the thank you email donors will receive specific to the donation page they made their donation on. For example, if you're creating an end of financial year appeal, you may wish to style the email template and/or use specific copy relating to the end of financial year appeal in the confirmation email the donor receives. Choose the template you'd like to use and then edit the copy through the editor - remembering to use the personalisation tags as needed such as sponsor name and sponsor amount to personalise the email.

Click to Expand

Layout Options

Layout Options allows you to choose from the various donation template layouts we have available. There are examples of how the layouts look here.

Click to Expand

If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.