Payments: Trust badges

Payments: Trust badges

Every online donation is built on trust. Supporters are about to share not just their generosity, but their personal and payment details too. In that moment of conversion, hovering over the “donate” button, visual cues make all the difference.

Displaying security badges transforms uncertainty into assurance. They signal that payments are safe and protected, reassure donors that your organization is credible, and mirror the best practices people already expect from reputable sites. The result? Higher completion rates, larger average gifts, and donors who feel confident they’ve given to the right place.

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What are Trust and Security Badges?

Trust and security badges are small visual markers—logos, image, or icons, and supporting text, located at the bottom of the donation block, that signal your donation page is safe and legitimate.

Why they matter

For many donors, giving online feels different from shopping online. They might trust your mission, but still hesitate when it comes to entering credit card details. Trust and security badges help bridge that gap by:

• Reassuring donors – they signal that payment details are safe and secure
• Boosting completion rates – by reducing hesitation during the checkout process
• Building credibility – reinforcing your professionalism and legitimacy as an organization
• Aligning with best practice – mirroring what donors already expect from reputable sites
• Encouraging larger gifts – because when supporters feel confident, they’re more likely to give generously

Badges may be small, but their impact is measurable: less friction, more completed donations, and a stronger sense of trust in your cause.

Enabling the Trust and Security Badges at the platform level

Trust and security badges are enabled at the platform level and will be applied to all donation blocks across your site. The image and supporting text are also managed at the platform level.

If enabled, there is no option to disable badges within the events on your platform; however, they can be turned off at the general donation or appeal form level if required.

To configure at the platform level, navigate to:

1

Platform Setup > General Setup > Payment Settings

2

Scroll to Trust Badge / Security Message

3

Toggle on to Enable

By default, the badge and supporting text display at the bottom of each of the three donation steps: select donation amount, enter your details, and payment step.

If you prefer the badge to appear only on the payment step, simply check the ‘Payment step only’ option.

Customizing settings

You can customize the image, text, and layout of the Trust and Security Badge. By default, the badge displays a shield icon with the text: All payments are secure and encrypted.

Layout options include:

• Image left, text right
• Image above, text below
• Image only

Image options include:

• Upload directly or select from your media library
• Supported formats: JPG, PNG, icon, or GIF

Keep in mind, these settings apply across all donation block types. While badges can be disabled at the donation or appeal page level, customization is only available at the platform level.

Enabling/Disabling at a page level

1

Locate the donation or appeal page

2

Open the page in Visual Builder

3

Edit the donation form settings by clicking on the heart icon

4

Go to the Forms tab

5

Open the Additional Fields menu

6

Toggle to enable or disable the Trust Badge