How to add GA4 to your platform
GA4 is a new property that Google have introduced that allows the collection of both app and website data to help better understand your customer journeys.
In addition to using events rather than session-based data, it includes privacy controls such as cookieless measurement and behavioural & conversion based modeling.
It offers simpler predictive capabilities than previous tracking tools and helps drive actions on your website through direct integrations to media platforms.
Funraisin platform sites are already set up to handle GA4, so below we have instructions on how to install it and turn it on;
Update the e-commerce tracking option to be GA4 in the Tracking Method dropdown box on this page:
If you would like to know more about which information is sent when adding tracking code, please see this article, https://support.funraisin.co/blog/setting-up-ecommerce-and-event-tracking
If you’d like further help please pop in a support ticket from your Funraisin admin and our team will assist you.