Messages: Conditional Content

Delivering relevant, personalized messages can make a meaningful difference to how supporters engage with a campaign. As audiences grow and diversify, tailoring communication to different supporter groups becomes more important, but also more complex to manage.

Conditional content helps address this by making it possible to tailor sections of a single message based on supporter data, activity, or role. This allows messages to stay consistent in structure and intent, while still adapting to different audiences.

This article explains how conditional content works in Messages, how conditions are structured, and how to apply and preview conditional content within an engagement message.

What is conditional content in Messages?

Conditional content allows different sections of a single engagement message to be shown to different supporters based on specific criteria.

Instead of creating multiple versions of the same email, a single message can include tailored content that adapts depending on the recipient. This helps maintain consistency across communications while improving relevance for each supporter.

Within a message, multiple content sections can be added, with visibility rules applied to each one. These rules determine which supporters see each section, based on available data such as activity, role, Event, DIY Theme, or other criteria.

Visibility rules are applied at the section level, meaning each conditional section can include a mix of content blocks—such as text, images, buttons, or video. All content within that section will be shown or hidden together based on the conditions that have been set.

For example, conditional content can be used to:

Show different messaging to fundraisers based on how much they have raised.
Display a specific section only to team captains.
Highlight different calls to action depending on supporter engagement.

When the message is sent, each supporter only sees the sections that match their data and the conditions that have been set.

Real-world example

An engagement message sent to fundraisers in a specific event may include multiple content sections tailored to different fundraising milestones.

Section A: is shown to fundraisers who have raised $0, with encouragement to get started.
Section B: is shown to those who have raised $1–$499, highlighting progress and suggesting next steps.
Section C: is shown to fundraisers who have raised $500 or more, focusing on recognition and impact.

Each supporter receives the same message, but only sees the content that is relevant to their fundraising progress.

Tip! Conditional content is only available in Engagement messages.

Conditions overview

Conditions control which supporters see each section of a message.

When setting up conditional content, criteria are used to define which supporters will see each section. These criteria are based on available supporter data, such as actions, roles, and other attributes.

The available criteria depend on the audience type selected for the engagement message. Each audience type includes its own set of options, based on the data available for that group.

How conditions are structured

Each condition is made up of some or all of the following components:

If: Defines the data field being used (for example, In Team, Personal Donation, or Number of Donations).
Condition: Defines how the selected data is evaluated (for example, is equal to, greater than, is between, or less than). This field is only shown for condition types that support comparison (such as numeric values).
Value: Defines the specific value used for the condition. Values may be entered manually or selected from a dropdown, depending on the condition type.
- Some fields use predefined options (for example, Yes or No).
- Values should be entered without symbols (for example, enter 500 instead of $500).

Condition Types

This section outlines the types of conditions available by audience type and how they can be used to tailor message content.

Donors

The following conditions can be used to control which donors see each section of a message.

If	Description	Condition	Value	Example Value
Charity	Defines the charity the donation is assigned to (for multi-charity platforms).	N/A	Dropdown select	Charity A
Donation amount	Defines the value of an individual donation, including all fees.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	50
Donation Frequency	Defines how often a recurring donation is made.	N/A	• Four Weekly • Monthly	Monthly
Is Fundraiser Email	Defines whether the donor is also a fundraiser/participant.	N/A	• Yes • No	No
Organisation	Defines the company/organization associated with the donor.	N/A	Dropdown select	Jims Towing
In Memory	Defines whether the donation was made in memory of someone.	N/A	• Yes • No	Yes
Total Donations	Defines how many times a donation has been processed. For example, a recurring donation may have three successful transactions, while a one-off donation has only one.	• Equals • Greater Than • Less Than • Is Between	Number of transactions	1
Event Donation Page Name	Defines the name of the donation page at event level used to make the donation.	N/A	Dropdown select	Big Swim general donations
Donor becomes a regular giver	Defines whether the donor has started a recurring donation.	N/A	• Yes • No	Yes
Payment Date	Defines the date the donation payment was made.	• Equals • Before • After	Date select	2026-12-01
Donation Type	Defines how the donation was categorized.	N/A	• Contribution • Matched • Offline • Online • Personal • Product • Reoccuring	Online
Donation Page Name	Defines the name of the platform-level donation page used to make the donation.	N/A	Dropdown select	Tax Appeal 26

Fundraisers

The following conditions can be used to control which fundraisers see each section of a message.

If	Description	Condition	Value	Example Value
In Team	Defines whether the fundraiser is part of a team.	N/A	• Yes • No	Yes
Personal Donation	Defines the value of a personal donation made by the fundraiser.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	25
Number of Donations	Defines the number of donations the fundraiser has received in a specific event.	• Equals • Greater Than • Less Than • Is Between	Number	7
Has Been Invited	Defines whether the fundraiser was invited to join the event by another participant.	N/A	• Yes • No	No
Has Self Donated	Defines whether the fundraiser has made a personal donation to their own fundraising page.	N/A	• Yes • No	Yes
Has Thanked Donor	Defines whether the fundraiser has thanked one or more donors.	N/A	• Yes • No	No
Has Fitness App	Defines whether the fundraiser has connected a fitness app or device.	N/A	• Yes • No	Yes
Has Increased Fundraising Target	Defines whether the fundraiser has increased their original fundraising target.	N/A	• Yes • No	Yes
Distance Target	Defines the total amount raised by the fundraiser within a specific event.	• Equals • Greater Than • Less Than • Is Between	Km or Miles	55
Fundraising Target	Defines the fundraiser’s fundraising target for the event.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	250
Total Distance Achieved	Defines the total distance recorded by the fundraiser across all events.	• Equals • Greater Than • Less Than • Is Between	Km or Miles	26
Total Steps Achieved	Defines the total number of steps recorded by the fundraiser across all events.	• Equals • Greater Than • Less Than • Is Between	Steps	10000
Total Hours Achieved	Defines the total number of hours recorded by the fundraiser across all events.	• Equals • Greater Than • Less Than • Is Between	Hours	4
Charity	Defines the charity assigned to with the event (for multi-charity platforms).	N/A	Dropdown select	Charity B
Amount Raised (in event)	Defines the total amount raised by the fundraiser within a specific event.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	240
Reached Goal	Defines whether the fundraiser has reached or exceeded their fundraising target.	N/A	• Yes • No	Yes
Upload Profile Pic	Defines whether the fundraiser has added a profile picture.	N/A	• Yes • No	No
Shared Page	Defines whether the fundraiser has shared their fundraising page.	N/A	• Yes • No	No
Created Team	Defines whether the fundraiser has created a team.	N/A	• Yes • No	Yes
Added Blog	Defines whether the fundraiser has added a blog to their fundraising page.	N/A	• Yes • No	No
Is Active	Defines whether the fundraiser is marked as active in the event.	N/A	• Yes • No	No
Registration Complete	Defines whether the fundraiser has completed their event registration.	N/A	• Yes • No	Yes
Distance Travelled	Defines the distance recorded by the fundraiser within a specific event.	• Equals • Greater Than • Less Than • Is Between	KM or Miles	15
Steps Achieved	Defines the number of steps recorded by the fundraiser within a specific event.	• Equals • Greater Than • Less Than • Is Between	Steps	5000
Duration Travelled	Defines the number of hours recorded by the fundraiser within a specific event.	• Equals • Greater Than • Less Than • Is Between	Hours	2
Event	Defines the Event the fundraiser is associated with.	N/A	Event Name	Big Walk 2027
DIY Theme	Defines the DIY Theme the fundraiser is associated with.	N/A	DIY Theme Name	Host an Event
Custom Field: {Field Name}	Defines whether a fundraiser's custom field matches a specific value. Only available when custom fields have been configured.	Equals	Custom field value	Y

Teams

The following conditions can be used to control which team members see each section of a message.

If	Description	Condition	Value	Example Value
Team Event Date	Defines the date of the team’s event.	• Equals • Before • After	Date Picker	20/05/2026
Active Team Members	Defines the number of team members who are marked as active.	• Equals • Greater Than • Less Than • Is Between	Number	3
Is Team Captain	Defines whether the supporter is the captain of the team.	N/A	• Yes • No	Yes
Team Target	Defines the team’s fundraising target.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	5000
Team Amount Raised	Defines the total amount the team has raised for the event.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	2500
Date Created	Defines the date the team was created.	• Equals • Before • After	Date Picker	2026-05-03

Organization

The following conditions can be used to control which organization members see each section of a message.

If	Description	Condition	Value	Example Value
Is Organisation Captain	Defines whether the supporter is the captain of the organization.	N/A	• Yes • No	Yes
Active Organisation Members	Defines the number of organization members who are marked as active.	• Equals • Greater Than • Less Than • Is Between	Number	6
Organisation Target	Defines the organization’s fundraising target.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	2000
Organisation Amount Raised	Defines the total amount the organization has raised for the event.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	1540
Date Created	Defines the date the organization was created.	• Equals • Before • After	Date picker	14/05/2026

Ticket Holders

The following conditions can be used to control which ticket holders see each section of a message.

If	Description	Condition	Value	Example Value
Wave Name	Defines the name of the wave the entrant is assigned to.	N/A	Dropdown select	Half Marathon
Wave Time	Defines the time of the entrant’s assigned wave.	• Equals • Before • After	Dropdown select	10.00 am
Wave Date	Defines the date of the entrant’s assigned wave.	• Equals • Before • After	Dropdown select	13/02/2026
Promo Code	Defines the promo code used for the entry or registration.	N/A	Dropdown select	Free26
Has Medical Condition	Defines whether the entrant has indicated they have a medical condition.	N/A	• Yes • No	No
Total Tickets	Defines the number of tickets purchased by the entrant.	• Equals • Greater Than • Less Than • Is Between	Number	5
Is Active	Defines whether the entrant is marked as active in the event.	N/A	• Yes • No	No
Registration Complete	Defines whether the entrant has completed registration.	N/A	• Yes • No	Yes

Shop

The following conditions can be used to control which purchasers see each section of a message.

If	Description	Condition	Value	Example Value
Sub Total	Defines the total amount paid, excluding fees.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	25
Total Paid	Defines the total amount paid, including taxes and fees.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	29.45
Date Of Sale	Defines the date the sale was made.	• Equals • Before • After	Date picker	23/09/2026
Is Shipped	Defines whether the purchased items have been marked as shipped.	N/A	• Yes • No	Yes
Date Shipped	Defines the date the items in the sale were marked as shipped.	• Equals • Before • After	Date picker	19/11/2026
Product Name	Defines the name of the product purchased.	N/A	Dropdown select	Hat - Green
Product Type	Defines the type of product purchased (for example, product or eCard).	N/A	• Product • eCard	Product
Product Cost	Defines the cost to manufacture the product.	• Equals • Greater Than • Less Than • Is Between	Dollar amount	12.55
Treat As Donation	Defines whether the product is treated as a donation and creates a donation record.	N/A	• Yes • No	Yes
Product Option	Defines the selected product option (for example, size or color).	N/A	Dropdown select	Kids S
Optional Donation	Defines whether an additional donation was made in the same transaction.	N/A	• Yes • No	No
Quantity	Defines the number of products purchased in the transaction.	• Equals • Greater Than • Less Than • Is Between	Number	4

Adding conditional content

Conditional content is added within Messages when creating or editing an Engagement Message.

To add conditional content:

1: From the side navigation, go to Messaging
2: Create a new Engagement Message or open an existing one

Tip! For more information about creating an Engagement Message, see our support articles:

3: In the Email Builder’s Content step, add your email content using sections. Conditions are applied at the section level, so a new section is required for each content variation.

Tip! Sections can be cloned by hovering over the section and clicking the copy icon in the green Section settings.

4: Hover over the section and click the edit icon in the green Section settings in the top right corner to open the settings sidebar.
5: Expand the Who should see this? section. By default, All Recipients is enabled, meaning the section is visible to all supporters.
6: To add a condition, toggle off All Recipients.
7: Use the If dropdown to select the relevant criteria. Select a Condition (if applicable) and enter or choose the required Value.
8: Click Save Changes.

Previewing conditional content variations

The preview option makes it possible to review different versions of a message before sending.

When conditional content is applied, all visibility rules are displayed in the Preview Conditions panel on the right side. This allows different supporter scenarios to be simulated and reviewed.

To preview conditional content:

1: Below the email content in the Email Builder, click the eye icon to preview the message.
2: In the Preview Conditions panel, select individual conditions or use Select all or Clear all to quickly adjust selections to simulate different supporter scenarios.
3: Review the message content to confirm that the correct sections are shown for each variation.

Still need help? Check out our other Messages support articles or reach out to the Funraisin Support team by logging a ticket through the Support Module in your platform.

Last updated: 7 Aug 2026

Messages: Conditional Content